Behavioural Design & Change Management

Driving change from a psychological and human focused perspective


Change is constant and change programs quite often do not deliver what they promise. One of the reasons why change is so hard ist the fact that changing is much more than process charts, phase planning and reorganisation. It is all about the people.

Supporting people on the journey into a different tomorrow is the key to success to every change initiative. In our Behaviour Design Program we introduce you to the cognitive and psychological dimensions of change and help you in designing behavioural patterns that make change easier to cope with and at the same time more fun for the people involved.



For Organisations

  • Duration: Formats from 2 days up to 3 months available
  • Style: Lectures & Workshops
  • Location: GILT Frankfurt or Barcelona Campus or off campus at any location
  • Participants: For up to 20 participants
  • GILT certification at the end of the program

For Individuals

  • Duration: 3 month full-time program
  • Style: Lectures & Workshops
  • Location: GILT Frankfurt or Barcelona Campus
  • Intake: Every September
  • Participants: Maximum 30 participants
  • GILT certification at the end of the program


# 1


We discuss what change actually is and why it is so challenging for people to change. We will look at the biggest mistakes being done in change and how to create an environment that is activated by change and resilient to the stress it brings.

# 2


We discuss the methodology behind “Behavioural Design” and how it works. What are the tools to use? How can you use the methodology in your daily doing and how can you use it to change everything?

# 3


We discuss your current challenges of change and apply the methodology to your specific case. What steps can you take next to embrace change and make it feel like something awesome

# 4


Deep dive into the patterns of our brain and how cognitive biases challenge us in our everyday behaviour and the way we act.

# 5


Learn about the guiding principles that are anchored within organisational structures that have emerged over time and how to analyse, break and reassemble them.

# 6


Designing behaviour is not about any kind of manipulation, it’s an approach that support puts people into the spotlight of change and helps to reduce stress and make life in complex environment easier.


  • Change Management Models: Traditional vs. Modern Approaches
  • Understanding Patterns of Change
  • Dimensions of Change
  • Organisational Stress in Complex Environments
  • Cognitive Patterns of Change
  • Change Management and Human Behaviour
  • Design Theory and Underlying Principles
  • Understanding Cognitive Biases
  • Understanding Mental Models
  • Understanding Cultural Habits
  • A Practical Guide to Designing Behaviour
  • Understanding Resistance
  • Designing Approaches to Break down Resistance
  • Understanding Stress and the Role of Learning
  • Scaling Change Initiatives
  • How to Change Yourself First