DIGITAL PRODUCT MANAGEMENT MASTER

DRIVE INNOVATION

Create and manage a successful digital products

BEST PRACTICES AND METHODS

Create digital products that matter

With the Digital Product Management Master you will learn the best practices and product management tools you need by creating you own digital product in 4 month.

PROGRAM
DESCRIPTION

The Digital Product Manager is often described as the “product CEO.” The success of technology companies and Startups may depend on their capabilities and vision. On the other hand, the impulse to provide continuous value is leading large organizations to move from a software delivery approach based on projects and services, to a product-centric one. Gartner considers the reorganization in Product teams as one of the greatest needs and transformations of the IS / IT departments for 2019, and the Product Manager will play a fundamental role in this change.

The Digital Product Management Master will provide you with all the knowledge and tools necessary to succeed as Digital Product Manager, the keys to lead the strategy, the creation and the continuous evolution of the Product, as well as the capabilities to communicate effectively with multi-functional teams already All levels of the organization.

REQUEST INFORMATION

KEY-FACTS

General Information

  • Duration: 16 weeks
  • Delivery: 100% Online - asynchronous and weekly synchronous classes
  • Location: Virtual Campus
  • Intake: Every March and September
  • Degree: Nuclio Digital School Diploma

Who should attend

This program is for anyone who wants to sharpen their skills in digital product management. The program is equally relevant to professional product managers to extend their toolbox as well as professionals that want to shift their career towards product management. This program is equally relevant to founders or individuals that want to start their own business.

In collaboration with:

LEARNING ENVIRONMENT

SYNCHRONOUS AND ASYNCHRONOUS LEARNING

The program combines the best of both worlds. The majority of the program is delivered as asynchronous classes produced in a professional studio setting. In addition to your weekly live-sessions, you will receive a variety of study materials that you can work on according to your own schedule. Study materials include interviews, masterclasses, podcasts, books, workbooks, and practical activities. And if you ever miss one of the live classes, you can always watch the recording.

CASE STUDIES AND/OR YOUR OWN PROJECT

We invite guest lecturers on a regular basis to share a real-life case study of projects that are currently being developed and realized. You will be introduced to case studies on a variety of topics like social innovation, energy, mobility or health —hands on from leaders to leaders. And if this is not enough, the program will help you realize your own project along the way.

ACTIONABLE KNOWLEDGE

Discuss, debate, and dialogue about the most pressing challenges with a selected group of peers on our virtual campus and in virtual breakout groups. Build intense relationships and strengthen your network with people who will continue to enrich your life well after the program is completed. All program activities are designed to empower you to explore new ideas and implement new solutions in your own environment.

WORLD CLASS FACULTY AND BEST IN CLASS TUTORING

Practitioners, management and leadership thinkers, artists and philosophers. Holism and interdisciplinarity are essential for coping with the challenges of our fast-paced society. The hand-picked global faculty team will not only share their direct and practical knowledge, but will also provide personal insights and experiences from their various fields of work in their live sessions. It is a unique opportunity to ‘be on stage’ with the faculty and ask your own personal questions. Additionally, you will have access to one on one tutoring whenever needed. 

PROGRAM CURRICULUM

Introduction – Fundamentals of Digital Product Management

The aim of the first module is to contextualise the role of the digital product manager. Next to an introduction to digital products you will learn to navigate an organisation as a product manager and understand the critical skills needed. Additionally, the first module will introduce key concepts of the work of a digital product manager including Design Thinking, Lean Product Development, Agility and Scrum. In the first module you will also define your product development program for the program or team up with your peers to work together on a product idea.

Product Ideation and Design

Block 2 is all about finding and developing (digital) products. You will learn how to find product ideas based on a problem-solution-product framework. Next to understanding the tools needed to run the process, you will facilitate the process by yourself and learn it by doing it. By the end of module two, you should have a clear product in mind that we are going to work with in the next module.

Product Management Strategy

No product management without a proper strategy. In module three we will leave the engine room for a minute to focus on strategically aligning your product with in the big picture. Next to understanding key concepts of strategic management, we will also develop a product strategy for your product including the definition of key-metrics, critical stakeholders as well as competition and benchmarking.

Go2Market and Product Management Tools

Almost the end in sight. In the last online module we are finally bringing your product to life. We will look into go2market strategies, product pricing and how to launch your product. Additionally, we will look into product marketing, sales and relationship management. We will develop strategies on how to sell your product and how to make your customers happy. Before closing the last online module, you will get insights into technical product management, DEVOPS and the according software tools that will sharpen your knowledge as product manager on a holistic level.

Barcelona Campus Week

Welcome to Barcelona. Get ready for an intensive week on campus. In the Barcelona week you will get to work hard with our faculty on your product. The week will be a mix of masterclasses to strengthen your knowledge as well as practical work on your product to get ready to present it on the last day to a critical jury. As an additional highlight, you can opt to earn an additional SCRUM certificate.

THE GILT EXPERIENCE

A SKILL BASED APPROACH

GILT programs are designed to strengthen essential skills like critical-thinking, creativity, collaboration, communication, and problem-solving as well as help you strengthen the fundamental skill of ‘learning’ in itself.

EXPERIENCE-BASED LEARNING

GILT presents case studies and facilitates discussions, group projects, simulations, interactive lectures, and keynotes where you will play an active role. You will find a broad variety of opportunities to deepen your knowledge, strengthen your skills, and engage with your peers and faculty.

HOLISTIC AND INTERDISCIPLINARY

GILT combines insights from a wide range of disciplines: from philosophy, art, and science to proven management and leadership methodologies. GILT programs will spark your creativity and imagination to new heights and leave a lasting footprint in your development.